The Kardashians Brag About Weight Loss

“You know, for a long time I was told, ‘Khloe, you’ve got to lose weight because you’re really hurting the brand.'" -- Khloe Kardashian

Recent headlines: "Khloe is down 40 pounds and has never been happier!" "Kim has her sights set on finally being a size zero!" The Kardashians, whose exaggerated curves prompted more than 40,000 butt lifts in 2020, have now decided that less is more. I don't begrudge the clan for shedding pounds, but do we really need to hear about every single ounce lost? And did Kim just claim that their brand of beauty is actually "attainable"? (Sure, if you install a huge home gym and hire a trainer, nutritionist, private chef and an assistant who just smacks Cheetos out of your hand.) No doubt, these women will find a way to profit from their new physiques--and continue to promote the bizarre "Barbiecore" trend. Writer Emily Tamfo thoughtfully breaks down the Kardashians cultural impact on our collective beauty ideal in The Kit.

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