The Ironic L.L. Bean Tote

The L.L. Bean "Boat and Tote" is suddenly cooler than Gucci. Back in the day, preppy folks monogrammed their utilitarian canvas bags with their initials--or maybe the name of their Golden Retriever "Chaz" to be a little nervy. Now, thanks to the fashion set and Gen Z, it's all about outdoing each other with irony. You may have seen the alarmingly self-aware "psycho" or downright rude "STFU" emblazoned on a tote--or a designer name like "Hermes" or "Prada." We fully endorse this trend because the tote starts at $29.95 for the small size (add $8 for a monogram up to 10 words) and taps out at $44.95 for an extra-large version. Just know that you may have to wait a few weeks for your WASP-approved bag, as the trend has spiked sales. For inspo, check out @ironicboatandtote.

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